Edward Goodyear : Corporate literature
Originally part of Claridge's Hotel, Edward Goodyear Florists recently bought back their business and called on us to develop a brand styling and literature to launch their new and independent floristry offering.
Our Solution
With three Royal warrants to their name, we were careful to balance their prestigious heritage with a fresh new look. We used delicate typography, a refined palette of colours and an artistic approach to flower photography to create a vibrant yet sophisticated brand, fit for the Queen in fact.
TAGS: literature