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Sellar : The Shard London Bridge

The Shard London Bridge, also known as The London Bridge Tower will not only redefine London's skyline, it will become a symbol for the capital that is recognisable throughout the world.

Our Solution

We were commissioned to produce the website for the whole developement and further specific marketing for the hotel and residential parts.

Taking inspiration from the building’s acute angular shape, we developed a simple but strong graphic framework that acted as a layout grid for both screen-based and print applications.

TAGS: literature | web