Snog : Snog brand identity

Snog is the first Frozen Yogurt brand to hit British shores. It's an exciting new retail concept with a bold name and brand created by ico. Snogging mania is set to sweep the nation with the first shops opening in London during Summer 2008.

Our Solution

The Snog name, coined by ico, is derived from ‘Snow & Yogurt’ and is the perfect solution for a bold, young, urban and British brand. In effect, the name informed the entire creative concept. A fun and infectious copy-led approach followed. Bright pop colours and an edgy typographic style completed the brand.

ico are also working with Cinimod Studio on the shop interiors which will see the use of striking original illustrations, again created inhouse by ico. The brand will be a applied to variety of applications and merchandise which includes: Shop facia, interior murals, menuboards, graphic lightboxes, product cups, customer information cards, tee shirts and badges.