Snog is the first Frozen Yogurt brand to hit British shores. It's an exciting new retail concept with a bold name and brand created by ico. Snogging mania is set to sweep the nation with the first shops opening in London during Summer 2008.

The website is a very important touch point into the Snog brand and as a result will be one of the primary communication channels. The site has been designed to be highly flexible, allowing them to create and broadcast news, events, campaigns and offers on a weekly or even a daily basis. The Snog Blog is one of the key features.

We’re also using the latest web technologies to track and analyse visitors which will enable us to adapt and develop the communications accordingly. And we’re utilising social networking sites such as flickr, youtube and facebook to help develop the Snog web community. While the site is extremely functional, the graphic style and content is pure fun. A gang of quirky characters and animated features help users understand the joys of snogging.

• www.ifancyasnog.com