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The Science of... : Science of Survival tracking

The Science of Survival exhibition is a fun and futuristic interactive experience based around environmental issues. It launched at Science Museum in April 2008. ico were the lead design agency on the project and as well as branding, graphic and interactive roles, we also developed bespoke tracking software that records and analyses visitor statistics.

Our Solution

The interactive team at ico has developed custom tracking software to control and monitor the exhibition as a whole. It works with the RFID card system and open source technology to record visitor data.

This information is used in the Conclusion interactive installation, where the visitors Design your own creations are saved and their scores and choices are reviewed. This information is then used to build their unique ‘district’ in the Future City

Besides enriching the user experience, this tracking facility is also invaluable to the exhibition operator who will be able to monitor visitor statistics and adjust the performance of the installations accordingly.

TAGS: installation | web